Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. Although RTB is easy to Serie up and optimize, it lacks the transparency from the https://nanobookmarking.com/story17466758/5-wesentliche-elemente-f%C3%BCr-in-app-werbung