In this instance from IDEO, we see a person standing in a boat. IDEO’s customer is neither The person pictured nor the company of the boat, but instead Conservation Worldwide, an environmental organization. Doing this will help you save time and answering the issues will likely be much simpler. https://onlinecasesolution79089.pages10.com/hbs-case-solution-things-to-know-before-you-buy-65928554