Consumer goods companies have a crucial role in helping traditional retailers stay competitive against the growing threat of online retailers. By adopting innovative strategies, leveraging technology, and supporting in-store experiences, they can revitalize brick-and-mortar stores. https://www.vectorconsulting.in/en/research-and-publication/articles/battle-for-india-s-retail-market-who-will-rescue-traditional-stores-from-online-retailers/