Over the years, organizations have invested in various marketing and data warehouse systems, but these often result in data silos, complicating the unification of customer data at an individual level. Despite centralized data integration capabilities, marketers still face significant challenges in consolidating customer data, requiring substantial time and resources for integration, p... https://qksgroup.com/market-research/spark-matrix-data-customer-data-platform-q2-2024-5591